Year One: Organizing the first annual Nevada County Farm Trail Weekend

Year One: Organizing the first annual Nevada County Farm Trail Weekend

Nevada county Farm Trail Weekend logo
Nevada County, with gold country foothills and Sierra Nevada mountains, has almost 100,000 residents and many visitors. Nevada County Grown, dedicated to promoting, empowering and connecting local farmers, ranchers and food makers, is twelve years old and ready for new adventures. On Saturday and Sunday, July 7- 8, 2018, twelve local farms and ranches will host the public for tours, tastes, demonstrations, workshops and music at the first annual Nevada County Farm Trail Weekend.

Nevada County Grown board member Sammie Bass is coordinating the event. Today, a few days before the big weekend, she shared a little bit about the process and challenges of organizing something never done before in Nevada County.

Organizing participating farms and ranches: Sammie started planning the July event in April and May, so, understandably, communication with potential participating farmers was a major challenge. It was difficult to get clear answers from farmers about what tours, product sales and activities each would be offering to visitors, and to make sure that each participating farm was appropriately safe and prepared. Sammie visited each of the farms and worked with the owners to plan parking and safe access. Would room for ten cars be enough? Is the turn into the driveway from a busy road safe enough? She had no way to know.

Permits needed? Nevada County recently adopted new zoning ordinances that clarified that agritourism activities including tours, farm dinners and U-Pick are allowed by right on agricultural zoned lots over five acres. To make sure that all interested farms and ranches qualified under this zoning, Sammie shared her list of fifteen potential participants with the county agricultural commissioner. The Commissioner rejected several on the list as being less than five acres or zoned rural residential rather than agricultural, so not eligible to host visitors on their land without an expensive conditional use permit. However, as a work-around, these few farms are allowed to have farm stands and to sell their products during the event, but not host tours or other activities.

Insurance? Nevada County Grown required that all participating farms and ranches have liability insurance coverage of at least a million dollars, and that each list Nevada County Grown as an additional insured on their policies. In addition, Nevada County Grown has insurance coverage for events that they organize.

Day-of ticket sales? The Passport Weekend ticket (actually a wristband) is priced at $20 for advance sales and $25 on the day of the event. It was tough to organize enough volunteers to staff check-in and ticket sales tables at each of the twelve participating venues. Therefore, four visitor check-in hubs will be set up at four of the venues. If visitors show up at the other locations without wristbands, the participating farmers and ranchers will include them in tours and activities and instruct them to check in and pay at one of the four check-in hubs for their next stop.

Food? Lunch stop? Since this is the first-ever Nevada County Farm Trail Weekend, and since most of the farms and ranches are not set up to cater food for guests, Sammie investigated inviting a food truck to feed the guests. However, she could not promise more than 150 - 200 visitors total, which is not enough to pay for a food truck's time, labor and travel costs. Instead, the Nevada county Food Bank, one of the stops on the trail, will put on a barbecue, offering lunch for a donation (on Saturday at least) and giving tours of the Food Bank Garden. Farm Trail visitors may want to bring along a picnic this time.

Promotion: Good Day Sacramento came out and took videos, as did CBS13, helping to promote the event. In addition, local newspaper, The Union, interviewed organizers and wrote an article showcasing participating farms and ranches to local readers.

Sponsors? Maybe next year.

Sammie Bass and other Nevada County Grown organizers are expecting about 150 to 200 visitors for the first annual Nevada County Farm Trail Weekend. This will definitely be an adventure. If you see Sammie on the trail, be sure to say hello and thank her for her hard work. Learn more:


By Penny Leff
Author - Agritourism Coordinator/Public Education Specialist